Here’s the uncomfortable economics of ordinary printing: manufacturers sell printers cheap and profit on cartridges. That gives everyone the wrong incentives — printers are built to be replaced, not repaired, and when the ink costs more than the machine, the machine goes in the bin.
A subscription flips the incentive. The printer is ours, so we want it to last: we repair before we replace, refurbish before we retire, and choose hardware that survives years of service. You only pay for the pages you actually need, so nothing about our model rewards waste — not yours, and not ours.
We don’t claim this makes printing green. Printing uses paper, ink, and energy — it always will. We claim something more modest and more honest: the all-inclusive model is designed to waste less than the buy-cheap, toss-often alternative.